Legendäre Designprodukte – Eine Ikone des klassischen Designs der 30er Jahre

Kodak Bantam Special, by Walter Dorwin Teague for Kodak

Ein Meisterwerk. Und eine Ikone im klassischen Design-Stil der 30er Jahre, diese Kamera von Walter Dorwin Teague.

American industrial designer and writer. Between 1903 and 1907 he studied at evening classes at the Art Students League in New York, while working as a sign-painter. He then worked as an advertising illustrator, in particular for Calkins & Holden, a pioneering agency that specialized in the use of art for illustrations and in advising clients on the appearance of their products. Between 1911 and 1928 Teague worked as a freelance illustrator and commercial artist and became known for his use of classical typography and decorative borders, as in the layout and borders for Time magazine (1923). In 1926, while traveling in Europe, he discovered the work of Le Corbusier and in particular his book Vers une architecture (1923). On his return to New York that year he decided to pursue a career in designing or restyling products and packages for manufacturers. In New York at that time a group of individuals including Teague, Norman Bel Geddes, Raymond Loewy and Henry Dreyfuss (1904–72) began to establish industrial design as an independent occupation, promoted by the foundation of the American Union of Decorative Artists and Craftsmen in 1927. Later, in 1944, the Society of Industrial Designers was founded with Teague as its first President.

His career took off in 1908 when he joined the art department of a well-known advertising agency. By 1927, Teague had become a freelance artist and an important authority on typography. He believed that the use of better business methods and products would improve the quality of life for ordinary people. He was 46 years old when the Depression arrived.

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